Which scenario best illustrates stimulus expansion diffusion?

The scenario that best illustrates stimulus expansion diffusion is one where different communities adopt variations of a popular drink. This concept involves the spread of an idea or innovation where the original idea adapts and transforms as it spreads to different cultures or groups. In this case, while the core concept of the drink remains the same, each community makes modifications based on local tastes, preferences, or ingredients.

For instance, a drink that originates in one region may be slightly altered in flavor or presentation when it gains popularity in another area, showcasing how local adaptations occur as the concept travels. This adaptation exemplifies the essence of stimulus expansion diffusion, where the idea itself inspires unique variations rather than being copied exactly.

In contrast, the other scenarios represent different forms of diffusion or relocation processes rather than stimulus expansion diffusion. For example, the complete replication of a fast food menu signifies relocation diffusion where the exact menu is duplicated without variation. Opening new branches of a global retailer reflects spatial diffusion of a business model, but it doesn’t showcase adaptation. Residents relocating to another city pertains to human migration rather than the diffusion of ideas or cultural practices.